SUCCESS OF ‘TWILIGHT’ FILMS LEADS TO BOOM IN SALES OF FANTASY NOVELS

Check our UK Telegraph article as posted on TwilightersAnonymous. Happy reading. (via @Twilighterz) In a cool little article today from the Telegraph, they examine the effect that the success of the Twilight Saga film franchise has had on the book world - and particularly the fantasy genre. They look at how the films have not only increased the sales of sci-fi books quite a bit, but they’ve also encouraged the younger generation to get back into reading. Check it all out below: The 2008 film Twilight, which was released on DVD in Britain last April, was based on the series of vampire romance novels of the same name by the American author Stephenie Meyer.

It was followed by the release of the second film in the Twilight Saga, New Moon, in November, with a graphic novel due out in March.

Researchers at Mintel found that almost one in three older children and teenagers enjoy sci-fi/fantasy books, up from 18 per cent in 2005. Overall, over one in ten readers go on to read a title after seeing the film or TV version.

Other writers whose sales have increased on the back of the popularity of Twilight include Neil Gaiman, an English fantasy writer whose work includes The Sandman graphic novel. His novel Stardust was turned into a film starring Robert De Niro, Claire Daines and Michelle Pfeiffer.

Pat Neviani- Aston, Senior Leisure Analyst at Mintel, said: “The popularity of Twilight fiction shows just how closely books, TV and film are linked. Different media feed off each other and – while books provide the inspiration for many or most films – overall book sales also benefit greatly from the relationship, even if few achieve the levels reached by the Harry Potter series.

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