Comic Con PR Stunt: Swap Twilight for 30 Days of Night

Hey Everyone,
Kalimera from sunny and hot Athens...Comic Con is almost here and here are some delightful news!
Thanks to our Elite Affie Twilight Lexicon For The Tip! Enjoy!

Via @TwilightLexicon From @DigitalSpy

According to Digital Spy:

“Twilight fans will be offered copies of 30 Days of Night by IDW Publishing at San Diego Comic-Con.

Copies of Stephenie Meyer’s bestselling novels and the graphic novel adaptations can be traded for a volume from IDW’s 30 Days of Night series at the publisher’s booth under its ‘Sparkles for Blood’ promotion.

“Real horror fans have watched vampires systematically turned into wimpy fodder for years now. It’s time to fight back,” said 30 Days of Night creator Steve Niles.

“I’m happy to be working with IDW on the ‘Sparkles for Blood’ event. Hopefully, working together we can put an end to this nightmare.”

See more on Digital Spy

Laura wrote a editorial after this entry and a letter to them....

Here is an extract of this entry

Apparently someone in your marketing division fails to realize thatTwilight fans also like Doctor Who, Star Trek, True Blood and severalother of your products. Most of those attending are well over 21 withsignificant buying potential. We also have children who would haveloved your Transformers and similar products. You had an amazingopportunity to reach out to a franchise, especially since David Sladedirected the 2007 movie 30 Days of Night. But I guess it’s easier toinsult us with the same-old-same-old that we’ve all heard before.Could you at least be original and effective in your attempt to marketa product?

Read the whole letter HERE