New Moon Breaking the Box Office!!!!
pronetworks.org has the news NM hit $26.27 Million!!!
Rafaela ;)
via @pronetworks
UPDATE 2:00 PM
Summit has announced that The Twilight Saga: New Moon has officially set a new all-time midnight box office record, taking in $26.27M from 3514 theaters.
UPDATE 8:00 AM:
The early word this Friday morning from industry sources is that The Twilight Saga: New Moon may be on its way to breaking the all-time midnight screening record set by The Dark Knight (for a 3-day weekend). That film grossed $18.4M from 3040 showings. It went on to take in $67.17M that opening day, dropped 29.1% from Friday to Saturday to bring in another $47.65M, and ended with $43.6M on Sunday for an opening weekend total of $158.4M.
In contrast, New Moon played 3514 midnight screenings last night, 474 more than The Dark Knight. This would certainly indicate that it's headed for a new midnight record as it only needs to break $18.4M to do so. It might also be on its way to an all-time opening day record, although the film plays at 4024 theaters this weekend vs. The Dark Knight's 4366 locations.
As I've been saying all week on my Twitter, though, the key to the total weekend box office will be the percentage drop (or increase) from Friday to Saturday. One year ago this weekend, Twilight dropped 40.8% from Friday to Saturday. As terrific as that film's opening day's numbers were, they didn't hold up. So that's the key to this weekend. No matter how well New Moon does today it won't matter if there's a precipitous decline tomorrow.
Reports from theaters all over the country indicate a mix of tweens and older women, with a decent amount of boys and older men. Males are the key to success for this film to overtake The Dark Knight. The all-time record for midnight showings is held by Harry Potter and the Half-Blood Prince, which took in $22.2M on a Tuesday night on its way to a 5-day weekend total of $158M.
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