Variety has a look at another record that New Moon has broken, this time for online movie trailers. Read more below:
Summit Entertainment’s “Twilight: New Moon” broke another record last week in addition to its opening weekend box office: most eyeballs for an online movie trailer.
According to Visible Measures, the “New Moon” internet spot drew 32.6 million views since last Wednesday, up 63% from the previous frame. The heavy traffic for “New Moon” comes as no surprise as the film played well beyond its fangirl demo, posting $142.8 million over three days. This is the 12th week for “New Moon” on the chart.
Two other pics bowing against “New Moon” — Warner Bros.’ “The Blind Side” (+163%) and Sony’s “Planet 51″ (+209%) as well as the Nov. 25 openers “Ninja Assassin,” (+69%) and “Old Dogs” (+7%) showed gains in their viewing, pointing toward a larger trend: moviegoers rely on internet trailers to make decisions before heading to the multiplex.
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