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Cleopatra
By Eric Ditzian
We compare the 'Twilight' sequel's second-week numbers to other blockbusters.
Last Monday, the movie world was abuzz with talk of the "New Moon" box-office haul:
$142.8 million domestically, when the final numbers came in — giving
the "Twilight" sequel the third-biggest opening weekend ever
Did that huge number presage box-office immortality for "New Moon"?
Would the vampires and werewolves have enough staying power to rise to
the level of the highest-grossing films in history, like "Titanic" and
"The Dark Knight"? Last week, we suggested that the key to answering
these questions would come after the second weekend. Now the numbers
are in: $42.5 million from Friday through Sunday and $66 million when
you factor in the entire five-day Thanksgiving holiday. What have we
learned? With the indispensible help of BoxOfficeMojo.com, let's take a look.
"New Moon" vs. "Twilight"
Sometime last Friday, after barely a week in theaters, "New
Moon" passed the $192.8 million total gross of "Twilight," the first
film in the franchise, which stayed in theaters for 21 weeks. Needless
to say, that's a staggering improvement. Yet "Twilight" beat out "New
Moon" by one integral metric: total percentage drop from first week to
second week. "Twilight" dropped 62 percent after its first week. "New
Moon" dropped 70 percent. That 10 percent difference is noteworthy.
While "New Moon" out-grossed "Twilight" by $73 million over the first
week, the sequel outdid the original by only $16 million over the
second weekend.
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