"AIM HIGH" PREMIERES AS FIRST ‘SOCIAL SERIES' ON CAMBIO.COM AND FACEBOOK.
VIEWERS
CAN BECOME PART OF A SHOW BY TAPPING INTO THEIR PROFILE TO CREATE A
UNIQUE, SEAMLESS SOCIAL VIEWING EXPERIENCE WITH THEIR PHOTOS, TEXT AND
FRIENDS INTEGRATED INTO EACH EPISODE.
SERIES STARS JACKSON RATHBONE ("TWILIGHT") AND
AIMEE TEEGARDEN ("FRIDAY NIGHT LIGHTS")
AIMEE TEEGARDEN ("FRIDAY NIGHT LIGHTS")
BURBANK, CALIF., October 18, 2011 – Warner Bros. Digital Distribution
(WBDD) today announced "Aim High," the first-ever “social series” from a
Hollywood studio, has debuted on Cambio (www.cambio.com) and Facebook (www.facebook.com/
By choosing to watch
“Aim High” in a personalized viewing mode through the show’s Facebook
page or on Cambio, viewers are able to see themselves or their friends
integrated into select scenes throughout the series - from their photo
appearing on a student body election poster, to having their name seen
as graffiti on the bathroom wall. This video application not only
allows consumers to have an immersive and engaging viewing experience,
but also a social one where they can share comments, scenes and Tweets
about their favorite moments from the show.
"'Aim
High' is truly an innovative series as it allows the viewer to become
part of the show," said Thomas Gewecke, President of Warner Bros.
Digital Distribution. "We're already exploring ways to develop this
technology further and offer additional immersive features."
"Our
goal when creating 'Aim High' was to bring the quality a viewer would
expect from a film or broadcast TV show to the online space," said McG,
Producer of "Aim High." “'Aim High' is really a giant step forward
for entertainment and I'm excited to see how fans will react to the
show."
To learn more about “Aim High,” visit Cambio.com or www.facebook.com/aimhighseries
About “Aim High”
“Aim
High” is the story of a young man leading a double life - juggling his
studies by day and serving as a government operative by night. This
series chronicles the life of Nick Green, a junior who's just starting a
new school year as one of the country's 64 highly trained teenage
operatives.
When he's not handling international spies, Nick is dreaming of Amanda Miles, the most popular girl in school who's cool, intelligent and very alluring. Amanda mercilessly flirts with Nick, but before he can enjoy her advances he has to avoid Derek - her overly protective boyfriend who threatens him for even looking at her.
“Aim High,” a Warner Premiere and Dolphin Entertainment series, comes from Director/Producer McG ("Chuck," "Charlie's Angels"), Wonderland Sound and Vision. Peter Murrieta (“Wizards of Waverly Place”) is Executive Producer. Mary Viola, Andy Shapiro, Jackson Rathbone, Bill O'Dowd, Jim Henrie and Philip von Alvensleben also serve as Executive Producers. The series is written and created by Heath Corson and Richie Keen who also serve as Executive Producers, directed by Thor Freudenthal (“Hotel for Dogs,” “Diary of a Wimpy Kid”) and produced by Lance Sloane and McG.
When he's not handling international spies, Nick is dreaming of Amanda Miles, the most popular girl in school who's cool, intelligent and very alluring. Amanda mercilessly flirts with Nick, but before he can enjoy her advances he has to avoid Derek - her overly protective boyfriend who threatens him for even looking at her.
“Aim High,” a Warner Premiere and Dolphin Entertainment series, comes from Director/Producer McG ("Chuck," "Charlie's Angels"), Wonderland Sound and Vision. Peter Murrieta (“Wizards of Waverly Place”) is Executive Producer. Mary Viola, Andy Shapiro, Jackson Rathbone, Bill O'Dowd, Jim Henrie and Philip von Alvensleben also serve as Executive Producers. The series is written and created by Heath Corson and Richie Keen who also serve as Executive Producers, directed by Thor Freudenthal (“Hotel for Dogs,” “Diary of a Wimpy Kid”) and produced by Lance Sloane and McG.
